Archive for the 'Entrepreneurs' Category
If You Can’t Be First, Don’t Even Bother
I was recently talking with a client of mine that pays me a monthly retainer for marketing consultations and service. I was trying to sum up the advice given in the wonderful marketing book “Positioning: The Battle for Your Mind”.
I was having a difficult time getting the point across so I used an example: Dyson vacuum cleaners.
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June 10th, 2005 .
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Marketing, Entrepreneurs |
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